"Atue agora, poupe mais tarde": Por meio desta campanha, a ONU alerta aos estados para tomarem medidas de prevenção e preparação para desastres naturais, evitando os enormes custos de reconstrução no futuro.
Since the year 2000, almost 1 million people have lost their lives to disasters caused by natural hazards. 2 billion people have been affected. 1 trillion dollars in damage was caused.
